French Potatoes: A Global Triumph
French potato exports achieve historic records, reaffirming France's global leadership in the sector.
Overview
During the 2023-2024 campaign, French potato exports reached unprecedented levels, with a 10% increase in volume (3.5 million tons) and a 28% rise in value (€1.2 billion), according to the CNIPT. These exceptional figures place France as the world’s leading potato exporter. Belgium remains the primary market, purchasing 1.7 million tons, followed by Spain and Italy. Growth was also driven by rising demand from countries such as the Netherlands (+97%) and the UK, where imports have returned to pre-Brexit levels.
Key Takeaways
• 10%: Increase in French potato export volumes.
• €1.2 billion: Revenue generated by these exports.
• 1.7 million tons: Purchased by Belgium, France’s top market.
• +97%: Surge in exports to the Netherlands.
Analysis and Insights
Exceptional performance in a challenging European market:
Decreased acreage and yields in key countries like the Netherlands and the UK created opportunities for France to solidify its position. This underscores the strategic importance of maintaining a stable and competitive production base.
An evolving industry:
Belgian manufacturers are opening production facilities in France to reduce transportation costs, signaling a growing cross-border dynamic that could further accelerate.
The power of “Made in France”:
The reputation of French products for quality remains a key commercial asset, bolstered by promotional campaigns featuring chefs and influencers across Europe.
Domestic decline, export success:
Despite a 4.2% drop in domestic consumption, smaller packaging formats gained popularity (+20%). This targeted approach reflects the sector’s adaptability to changing consumer behaviors.
Business Opportunity
The surge in international demand presents significant opportunities for French producers and processors. By leveraging their expertise, they can expand into growing markets like the Netherlands and the UK. However, this momentum requires strengthening local supply chains and optimizing logistics to remain competitive amid potential market shifts.
Alice Polack
