Wanted by a cook for cooks, Sirha Bocuse d’Or is more than a gastronomic competition, it is a universal system of sharing in high definition and recognition on a global scale.

Sourcing of products, natural tastes, precise gestures, team spirit combine for an intense and visionary pastry experience. The Coupe du Monde de la Pâtisserie is reincarnated with a completely redesigned identity and competition.

The world of bread is divided into two camps: that of soft bread, and that of crunchy bread, like the “French style” baguette. It’s all the knowledge, know-how, technique and French heritage that are exported and brought to life through Sirha Europain, the leading trade show for bakeries and pastries.

Sirha Lyon, the first professional meeting for all players in Food Service, catering and food.

Since its creation in 2003, Sirha Omnivore has been pioneering contemporary cuisine through its publications, its guide and its events in France and internationally.